Distribution
A modern bilingual catalogue site that presents the company properly and makes every catalogue easy to find.
The problem
Adonis Pharma had outgrown its website. The business had matured into a serious distributor of medical and diagnostic products, and the site had not moved with it.
What was there was a limited homepage, some supplier logos, footer content, and navigation that led to pages which were never fully built. It did not communicate the offer, the product categories, the manufacturers behind them, or the quality positioning the company runs on.
The director was clear about what he wanted. A modern website that looks serious and represents the company properly. That mattered most in front of one audience, the vendors and suppliers deciding whether to appoint Adonis Pharma as a distribution partner.
What I built
A modern look, built to be taken seriously
A custom visual system was designed around the company's own brand, using a navy, grey, and white palette with a red accent lifted from the logo, plus a signature lined background pattern.
Two languages, built page by page
Croatian and English were built page by page, not run through a translation plugin.
A catalogue library instead of scattered files
Catalogues are grouped by product category and then by supplier, across microbiological media and cultures, rapid tests, AST discs, consumables, food industry, laboratory equipment, and veterinary diagnostics. Each sits on its own card, labelled as a PDF, one action from open and compressed so it does not stall.
The supplier network, made visible
A Manufacturers page presents the suppliers with logos, a description of what each one makes, and the categories they cover. A supplier strip on the homepage puts that partner network in front of visitors early.
Quality positioning made public
The ISO 9001 based quality policy became a full bilingual section of the site, covering compliance, customer needs, risk management, and continuous improvement, instead of sitting in an internal document.
Before and after
Before
A site thinner than the business
After
A site a vendor can evaluate
Results
What the site does now
The company looks like the distributor it became
A modern, deliberately restrained design system carries the whole site, so a vendor's first impression finally matches the business behind it.
A catalogue, not a webshop
Structured PDF discovery was the real need, so the build went to grouping and navigation rather than product-level filtering or a shop.
Vendors see the partner network
Credibility appears before a visitor goes looking for it, on the homepage supplier strip and again on the Manufacturers page.
Enquiries reach the right place
A contact form captures name, organisation, email, phone, enquiry type, and message with data-processing consent, and sends straight to the company address.
If the people deciding whether to work with you are judging from a thin website, they are judging the wrong thing. Start with a free path review.
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