By using this site, you agree to our privacy practices and help us improve your experience.

For established service businesses

You’re doing great work, but your website doesn’t reflect that.

Somewhere between that first click and a new client, it stops doing its job. A path review shows you exactly where.

A free video with 3 to 5 specific observations.

Preelook, a 12-unit aparthotel, runs on a booking site I built. In four months , it processed about $30,000, saving over $6,000 in platform commissions.

Common symptoms

Does this sound like you?

  • My website looks great. It just doesn’t actually do anything.

  • People come to the site, but almost no one gets in touch.

  • When someone does get in touch, it’s so vague I have to chase the basics first.

  • I’m still doing follow-ups and confirmations manually, and it eats my week.

  • Everything still runs through me. The form, the inbox, the calendar, and payments are all disconnected.

  • My website still looks like the business I started, not the one I run now.

The pattern

These aren’t six problems. They’re one broken path.

When a visitor lands, the page should lead them to the next step, with a form that asks only what's relevant. From there, your calendar, payments, and inbox handle the rest, so you're not the glue between them.

Working proof

A website that books, charges, and runs itself.

Preelook is a hotel, but agencies, studios, and consultancies have the same problem.

Preelook Apartments

Rijeka, Croatia · 12-unit aparthotel

A direct-booking ecosystem — guest-facing booking channel paired with a custom operator dashboard.

In 4 months

≈ $30,000
processed through the website
≈ $6,000
booking platform commission avoided
Preelook Apartments direct-booking website shown across desktop and mobile devices
  • Mobile-first direct booking with custom checkout
  • Operator dashboard for revenue, bookings and pricing
  • Custom channel manager integration to sync bookings
  • Card authorized at booking and charged 7 days before arrival
  • Guest reviews collected from Booking, Expedia and others
  • Active Google Ads campaign and dedicated landing page

The solution

How Shaped fixes the path

Diagnose

Find what’s breaking the path before building.

Structure

Shape a story that leads the visitor to act.

Design

Design each page around the action that matters.

Build

Build the website and the systems behind it.

Connect

Connect your tools so they work as one.

Support

Keep it running and improving after launch.

  1. 01

    Diagnose

    Find what’s breaking the path before building.

  2. 02

    Structure

    Shape a story that leads the visitor to act.

  3. 03

    Design

    Design each page around the action that matters.

  4. 04

    Build

    Build the website and the systems behind it.

  5. 05

    Connect

    Connect your tools so they work as one.

  6. 06

    Support

    Keep it running and improving after launch.

Testimonials

What clients say

Now guests can just book directly through the website, and the whole thing feels smooth. Their card gets authorized first and then charged 7 days before arrival, so the terms are clear and there’s no refund drama. The site also looks professional, and I can keep an eye on performance from the dashboard.

Dragan Božić Preelook Apartments
Open Case Study

Placeholder testimonial — to be replaced.

Client name Project
Open Case Study

Placeholder testimonial — to be replaced.

Client name Project
Open Case Study

Placeholder testimonial — to be replaced.

Client name Project

Other Work

More of what I built

ADACRON Consulting website homepage

Client work

Built for serious institutions

Croatia's first education-sector consultancy, with work alongside the European Commission and the OECD.

Super Mario water-sports booking website homepage

Client work

Easy to find, easier to book

A bright site for a kayak and SUP rental at Zlatni Rat beach, with tours, prices and lots of great reviews.

Support response-time analytics dashboard

Product build

Spot problems before customers do

Resolution times and ticket priorities at a glance, so bottlenecks surface early.

Frequently asked questions

01 What do you actually build?

The website, plus the booking, payment, intake, follow-up, and analytics behind it. One connected system, not a pretty site sitting on disconnected apps.

02 What will actually change for my business?

More visitors turn into enquiries and bookings, and far less runs through you by hand. The free review shows how much is possible for your site.

03 Who is this for?

Established service businesses where the website leads to an important action, like an enquiry, booking, payment, or consultation. If demand exists but the path to act is not clear, this is for you.

04 Who is this not for?

Brand-new businesses needing a first cheap site, looks-only projects, or AI added for show.

05 What if I’m not technical?

Most of my clients aren’t. You bring the business, I handle the technical side and explain anything that matters in plain language.

06 What do you build it with?

Whatever fits and stays maintainable, usually WordPress or custom code plus the tools you already use. No platform you have to rent forever, and you own everything.

07 How long does it take?

The free review comes back in a few days, a diagnosis in about a week. Builds last anywhere from 2 to 6 weeks, depending on scope and deadlines.

08 What does it cost?

The review is free. A diagnosis is a flat $479, credited toward your build if you go ahead. Builds start at $3,249, scoped to what you need, with a fixed price before any work starts.

09 Do I have to get on a sales call?

No. Reviews and diagnoses run over email, with a call only if it genuinely helps. For a build, I’ll suggest one call to pin down scope and requirements.

10 What happens after I send the form?

You get an instant confirmation I received it. If anything’s unclear, I’ll ask a few questions first. Otherwise your video comes back in a few days, or your diagnosis within a week.

First step

Start with a conversation

Step 1 of 3

Starting point

Choose a starting point